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Your Author Brand

A Step-By-Step Guide to Identifying and Establishing Your Unique Author Brand

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Do you have visions of achieving bestseller status? Getting your books into the hands of legions of readers? Converting your social media followers into a loyal community of book buyers?

Then it's time to establish Your Author Brand.

Rise Above the Din

Each year, millions of books hit the market, both online and in-stores. While some readers are willing to take a chance on a new author or a book they’ve never heard of, most want a guarantee that the next book they pick up is worth their time and money. So, they go for established names (Patterson, Roberts), books that are getting tons of media attention (Gone Girl, Girl on the Train), or the current award winners (Brown Girl Dreaming, All the Light We Cannot See).

So what does that mean for new or midlist authors? How can you get readers’ attention and build an audience in such a crowded marketplace? By establishing a brand.


Your Instructor


Dana Kaye
Dana Kaye

Dana Kaye is the owner of Kaye Publicity Inc., a boutique PR company specializing in publishing and entertainment. She received her B.A. in Fiction Writing from Columbia College Chicago. After college, she worked as a freelance writer and book critic. Her work has appeared in the Chicago Sun-Times, Time Out Chicago, Crimespree Magazine, Windy City Times, Bitch Magazine, and on GapersBlock.com. This experience has been crucial to her publicity career: she has the contacts and necessary industry insight to form pertinent, widespread media campaigns.

Dana is known for her innovative ideas and knowledge of current trends. She frequently speaks on the topics of social media, branding, and publishing trends, and her commentary has been featured on websites like The Huffington Post, Little Pink Book, and NBC Chicago.

She is also the author of YOUR BOOK, YOUR BRAND, available now from Diversion Books.


While working with Kaye, crime novelists like Gregg Hurwitz and Julie Hyzy achieved their goal of hitting New York Times bestseller status, debut authors like Liz Climo and Jason Porath were able to leverage their online following and convert them into book buyers, and nonfiction authors like Dr. Alexandra Solomon were able to create a lucrative speaking career.

“There’s a reason I didn’t hire an outside publicist through my first tenbooks. It’s because I hadn’t yet met Dana. Smart, no-nonsense, creative, and to the point, she’s the best in the business.”
― Gregg Hurwitz, New York Times and USA Today Bestselling Author of Orphan X

“Dana is the best there is! She has been invaluable in helping me build my brand, and has come up with really inventive ways to promote my books (like fun contests, which help me not only promote my books but also connect with my fans!).”
― Liz Climo, Author and Illustrator of Lobster is the Best Medicine and Rory the Dinosaur

What do all these successful authors have in common? A compelling and memorable author brand.

Let's do it!

This free mini-course will show you...

  • The importance of establishing an author brand
  • How to identify and create your unique author brand
  • How to establish that brand out in the world

Frequently Asked Questions


Who is this course for?
Whether you've published dozens of books or still finishing your first, by the end of this course, you will have a succinct, compelling answer to the question, "What do you write?" No matter where you are in your writing career, understanding your brand is a crucial first step.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Register now, put your writing career on the fast track, and let's launch your Author Brand together. What are you waiting for?

Get started now!