Your Book, Your Brand

The Step-By-Step Guide to Launching Your Book and Boosting Your Sales

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You're written the book, that's step one. Now it's time for step two: getting that book into the hands of legions of readers...

Whether you're book is launching through a Big 5 publisher, a small press, or you're going indie, the burden of book promotion falls on the author. While a publisher may help with publicity and marketing, ultimately, it's up to the author to brand themselves and establish that brand in an increasingly crowded marketplace.

But you're not a publicist or a marketer, you're an author. So how are you supposed to go from creating characters and drafting prose to creating media lists and drafting pitch emails?

Based on the book of the same name, the Your Book, Your Brand course will take authors through each step of the book promotion process and help you understand which tactics will work best for your target audience. You don't need to be a book publicist to secure review coverage, and you don't have to be a trained marketer to grow a loyal social media following. This course will arm you with the tools you need to professionally and effectively launch your book.

Your Instructor

Dana Kaye
Dana Kaye

Dana Kaye is the owner of Kaye Publicity Inc., a boutique PR company specializing in publishing and entertainment. She received her B.A. in Fiction Writing from Columbia College Chicago. After college, she worked as a freelance writer and book critic. Her work has appeared in the Chicago Sun-Times, Time Out Chicago, Crimespree Magazine, Windy City Times, Bitch Magazine, and on This experience has been crucial to her publicity career: she has the contacts and necessary industry insight to form pertinent, widespread media campaigns.

Dana is known for her innovative ideas and knowledge of current trends. She frequently speaks on the topics of social media, branding, and publishing trends, and her commentary has been featured on websites like The Huffington Post, Little Pink Book, and NBC Chicago.

She is also the author of YOUR BOOK, YOUR BRAND, available now from Diversion Books.

"Dana Kaye doesn't just come up with unique, out-of-the-box PR campaigns, she has the ability to execute them...[O]ne of the best publicists in the business."
― James Rollins, #1 New York Times Bestselling Author

"[Dana Kaye] has been invaluable in helping me build my brand, and has come up with really inventive ways to promote my books!"

— Liz Climo, Author and Illustrator of Lobster is the Best Medicine
"In the years I've known and worked with Dana, her ideas and strategies have been pragmatic, effective and cost efficient. I count her as an amazing and essential resource for my clients and the agency."

— Janet Reid, New Leaf Literary

This course compresses Kaye's decade of experience in the publishing industry into 7 self-guided modules that cover every aspect of the book promotion process. It also includes a case study of one of Kaye's clients who, using the tactics outlined in the course, succeeded in establishing a brand and launching her debut novel.

Class Curriculum

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  Traditional Media
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  Online Media
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  In-Person Branding
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  Sample Campaign
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Courses Included with Purchase

Media Relations Template Package
Downloadable and Printable Templates to Launch Your Own Book PR Campaign
Dana Kaye

Original Price: $49

Frequently Asked Questions

Who is this course for?
For anyone who wants to understand how to effectively promote their book and increase sales. While this course is primarily for authors who are currently published or soon to be published, it can also be used as a resource for aspiring authors.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

If you're tired of spinning your wheels when it comes to book promotion and you're ready to build an engaged following of readers, then you need Your Book, Your Brand. Let's launch your book and boost your sales, together!

Get started now!